Apple's dubious commercial casting

I'm sure that everyone and their mother (who lives in America at least) has seen this commercial. Its one of the many Apple commercials hyping the iphone and listing the reasons why Time magazine called it the greatest invention ever!!!!!

Anyhow, my main problem with this commercial is that it looks to like Apple is saying the iPhone is a perfect device for this seasoned bookie/mafioso.  Who gets 4 minute long voicemails from people who owe you money?  Gangsters and apple make very strange bedfellows, considering they are already in bed with all the hipsters and urban fibsters (I just made that up, its fake hipster. its also trademark pending.  all other references to fibsters seem to be about internet nerds).  Its also a rather small un-tapped market and now that you need a credit card to purchase iphones I doubt this commercial will lead to more sales to mobsters and bookies. 

Also, go ILLINI!  They are currently destroying the gopherets of Minnesota during their own homecoming game.  Rashard Mendenhall 4 Heisman!!