Marketing Reality: The Big Thaw

Some things would make horrible movies. Good thing we have Hollywood!


Title: The Big Thaw
Rating: PG-13
Release Date: December 25

John (Jason Biggs) and Bill (Tom Green) are just a couple of ski bums fresh out of college with no jobs, no goals, and, worst of all, no money. But when John wins $100,000 in a giveaway at a local fast food restaurant, he and Bill come up with the perfect idea: open their own ski resort. They go into business and within a few months are ready to unveil the newest, coolest resort this side of the slopes. There's only one problem. Global warming. What little snow falls that winter melts immediately. With debt collectors and angry investors breathing down their necks, John and Bill need to figure out a way to draw people to their resort before they get into real trouble. That's when they hatch a crazy scheme -- steal snow from the resort next door! Run by cranky Mr. Crumplunk (Eugene Levy), the neighboring Pleasant Hills is fully equipped with state of the art snow machines. It's just the break John and Bill are looking for . . . if only they can get away with it.

All John and Bill wanted was to ski, but when climate change melted their dreams, it was all downhill.

The Big Thaw

A comedy of catastrophic proportions!