Thursday, 23 August 2007

Marketing Reality: The Dark Side of Toys

Some things would make awful movies. Good thing we have Hollywood!

(And this time, the New York Times headline was better than any title I could dream up)


Title: The Dark Side of Toys
Release Date: September 20
Rating: R

Fresh off the Chungking Express, Cop 663 (Tony Leung) is called in to a toy factory in southern China to investigate an apparent suicide. From the moment he sees the factory manager's body swinging from the rafters, he knows something isn't right. The official explanation is that the manager took his own life out of shame when forced to recall millions of toys that had been coated with lead paint. A good cop with a bad attitude, 663 begins to suspect that beneath the layers of lead paint lies a tangled conspiracy stretching all the way to the United States. As 663 moves deep within the opaque and secretive toy industry, it becomes clear that toy executives are up to more than fun and games as they will stop at nothing to prevent him from learning the truth. But 663 must decide where his own loyalties lie when he discovers a shocking Chinese plan to poison American children, a plan that has the full cooperation of major American toy companies.

The only thing he had left to lose was faith in his country. But now Cop 663 must learn that sometimes friends and enemies play the same game.

The Dark Side of Toys

Warning: this toy contains large conspiracies which may cause choking . . .

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