Monday 30 July 2007

Marketing Reality: Transgenic


Some things would make awful movies. Good thing we have Hollywood!

Title: Transgenic
Release date: August 15
Rating: R

Dr. Stuart Applejohn (Tom Cruise) is an innocent geneticist trying to breed pigs that secrete fat free bacon. One day his son (the kid from Sixth Sense) comes home from school and wants to join the army. A dedicated pacifist, Applejohn cannot accept his son's decision. As legions of adolescent boys enlist in record numbers, Applejohn becomes suspicious. Along with John Lynchworthy (Jack Black), a slightly eccentric food blogger, Applejohn uncovers a government conspiracy to implant warlike impulses in the nation's youth through genetically modified Pop-Tarts. Applejohn must question everything he believes about the value of transgenic food if he wants to save his son and country from a shadowy circle of ruthless generals and merciless FDA employees who will stop at nothing to keep their plan a secret.

A crisis of faith. A son who rejects him. In order to modify the future, one man must modify himself. Genetically.

Transgenic

Be Careful What You Eat . . .

No comments: